Under intense pressure from activists, a global manufacturer of athletic footwear and clothing has backed away from plans to honor Israel with a special sneaker.
On Monday, Reebok announced a blue and white sneaker with “Israel 68” emblazoned on the heel to mark the 68th anniversary of the signing of the Israeli Declaration of Independence on May 14, 1948, an Israeli national holiday known as Yom Ha’atzmaut, or Independence Day.
“Moshe Sinai, the CEO of Reebok Israel, explained that these sneakers were to be a one time celebratory release as a collector’s item in Israel and the world,” The Jerusalem Post reported on Tuesday. (The article was later deleted from the news outlet’s website, but can still be found in Google’s web cache.)
Supporters of the global Boycott, Divestment and Sanctions movement flooded social media with condemnations of the sneaker.