Are you part of The Cats Cult?
If you pay attention, and you know how to look, you can almost see their feline mind control rays washing over us, embedded in the WiFi signals. Every time your friend shows you an adorable cat .gif, the cult sinks its tendrils a little more into your consciousness.
I discovered The Cats Cult the way I discover many of my favorite artists — while on a long walk around Austin, a city that is highly decorated with graffiti, wheatpastes, murals, stickers and all forms of street art. The bright colors and psychedelic style attracted me to the image: an orange tom cat, third eye open, apparently wearing a red t-shirt and taking a selfie, all framed by a mystical triangle and the hashtag #catscult.