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Tag: LSD

‘Orange Sunshine’: Tune In, Turn On With 100 Million Hits Of LSD (#SXSW)

Posted in Journalism, and SXSW

LSD is back in the news, as scientists begin to study this intriguing substance again.

After spending years banished to the realms of forbidden science, a study published in March from The Proceedings of the National Academy Of Sciences USA used neural imaging to examine the areas of the brain activated by the psychedelic drug. David Nuitt, a lead researcher, told Nature that he thinks LSD has potential to treat addiction and depression.

In the 1960s and 1970s, scientists and psychotherapists were fascinated by the therapeutic potential of psychedelics like LSD and psilocybin (the active ingredient in hallucinogenic mushrooms), even as everyday Americans experienced their effects firsthand by the thousands. A politically-motivated surge in the war on drugs sent both research and psychedelic culture underground.

“Orange Sunshine,” which premiered at SXSW in March, tells the story of The Brotherhood Of Eternal Love, the hippie surfer cult that fueled America’s LSD boom. In the name of helping the country “turn on,” they created and distributed millions of hits of acid to celebrities and festival-goers alike.