You can wear hemp fashion, put hemp seeds on your oatmeal, even write on hemp paper, so would you try hemp wines?
It’s a product years in the making, but Americans in 37 states can now try hemp-infused wine, the creation of Texas-based TVM Wines.
TVM’s new hemp wines are actually wine cocktails, infused with flavors like “rum and Coke” and “Texas tea,” and graced with playful names like “Forbidden,” “Covert” and “Taboo” that invite drinkers to take part in something secretive and daring. However, for the wine’s creators, the product is about more than just capitalizing on an increasingly “hip” ingredient: they’re believers in the benefits of hemp too.
“We really truly want to help people,” declared Elease Hill, vice president of sales and marketing at TVM Wines.
Each glass of hemp wine contains a full serving of hemp oil, and while Hill stops short of making any health claims about drinking the wine, there’s ample scientific evidence that hemp oil itself can provide real benefits to consumers. If Hill had her way, the wines would also include CBD oil, an extract of hemp that can offer relief to symptoms of numerous conditions from arthritis to chronic pain. However, her efforts to develop CBD-infused wine, which has already become a best-selling product in Europe were thwarted by government regulations and the ongoing war on drugs, and it took months of struggle and negotiation to even bring her hemp wines to market.
“Until the government gets off their high horse and leaves hemp alone we can’t do anything with CBD,” Hill said, with obvious frustration in her voice, when we spoke to her by phone last month.
DEA, TTB, and the struggle to bring hemp wines to market
Friends of the family-owned winery first suggested the idea of a hemp wine “about two years ago,” according to Hill, but her father, TVM’s chairman Ron Mittelstedt, was initially resistant due to hemp’s uncertain legal nature and lingering stigma.
The idea lingered, and soon after Hill’s sister Beth began to research hemp’s benefits. Hill herself also discovered that CBD could treat her Attention Deficit Disorder more effectively than pharmaceutical drugs. Armed with both first-hand experience and knowledge of Spain’s “Cannavine,” they were able to change their father’s opinion and began the long process of developing a new product — only to discover that there were seemingly miles of red tape in their way.
You can wear hemp fashion, put hemp seeds on your oatmeal, even write on hemp paper, so why not sip some hemp wine? It’s a product years in the making, but Americans in 37 states can now try hemp-infused wine, the creation of Texas-based .