Simple, the innovative online finance company, just published the third article I wrote for their blog. This article is about how humans perceive patterns which aren’t there, and it’s called Past Performance Not an Indication of Future Performance? I look at Apophenia, Confirmation Bias, and other ways human minds lead us astray.
I think this article is a great example of the power of collaboration. I love to gain insight into human behavior; Simple’s editor, Mae Saslaw, took what I wrote and improved it by making it both more topical and more current. There’s no way I would have had the sports knowledge to do so, but it’s the sort of thing which undoubtedly draws readers in at this time of year:
It’s that time of year again: Late January, when it’s finally time to stop wishing everyone a Happy New Year, when the post-holiday buzz has worn off, and we begin to see signs of what the year has in store. It’s also just about time for some bored financial analysts to remind us of the Super Bowl Indicator, an economic equivalent of Punxatawney Phil and his famous shadow.